Wix Mailchimp Email Marketing

Boost sales and increase your conversion rates

Mailchimp's all-in-one marketing helps you increase your sales from new visitors and existing customers.

1-click install

Connect your Wix website to Mailchimp with one simple click.

Improve conversions

Email customers who abandon their cart (The average rate is a staggering 70%)

Automate Your Emails

Schedule Welcome emails for new subscribers, as well as Win-back & Birthday and more

About the app

Mailchimp’s all-in-one marketing platform makes it easy to build and execute multi-channel marketing campaigns that drive sales.

* Mailchimp is a 3rd party service that requires a subscription (Free plan available)

Connect your Wix shop to Mailchimp with one simple click from the app!

Customize the easy-to-use app popup window to sign up new subscribers who visit your website, or use a more advanced Wix popup and signup form.

::break::Use any of the embedded Wix forms to collect subscribers, and automatically send them to your default Mailchimp List, or to specific Lists.

* You can select which contact fields will be sent to Mailchimp (Wix labels get converted to Mailchimp Tags.)

Cart abandonment information, as well as order information from Stores, Events, Bookings, Pricing Plans, Subscriptions and more are sent to Mailchimp.

Sync all your existing contacts with Mailchimp, including custom fields (Basic Plan)

Sync existing order information with Mailchimp, to allow for advanced email segmenting, win-back and birthday reminders (Requires Advanced Plan)

See what others have to say
about us on the Wix Marketplace.

Watch our instructional videos
before you get started.

How to connect the app to Mailchimp

How to connect the app to Mailchimp

How to use all the options and settings in the Dashboard

How to use Labels to Audiences

How to create an automated Welcome Email

How to create an automated Cart Abandonment reminder

Frequently asked questions.

How do I get started with the app and connect it to my Mailchimp account?
In order to start collecting and sending contacts from Wix to Mailchimp, you first have to connect the app to your Mailchimp account, and select a default audience where all your contacts will be added to.
We've created an instructional video showing all the steps
What do all the options and settings in the Dashboard mean?
We've created an instructional video covering all the options and settings in the app.
If you have any questions that were not covered by the video, please contact us for support.
Why don't I see the popup?
The app sets a cookie whenever the popup is shown, and as long as the cookie is set, the popup will NOT show. To test the popup, open a new incognito (Private) mode browser and visit your website
Can I used an embedded form?
Yes, you can use any of the Wix embedded Contact forms in the website editor. Our app will automatically send those contacts to Mailchimp
How do I send contacts from a embedded form to a specific audience
Using the Labels to Audiences option in the app, you can send contacts from a specific Wix Contact form to a specific Mailchimp Audience with the exact same name.
See our Instructional Video
How do I turn on Double-opt-in?
To enable double-opt-in (sending people who sign up to your newsletter a confirmation email before they are set to subscribed), select Status = Pending in step 2 of our app.
Do I have to use your popup?
No, you can create a popup in Wix, and use a Contact form. As long as the form creates a new Wix Contact, our app will send the information to Mailchimp
How can I make sure emails don't go straight to the Spam folder
Mail-Tester.com is a free, user-friendly tool that allows you to test your newsletters and automated emails' current performance. It provides valuable recommendations for fixing any issues and improving your email strategy.

Using Mail Tester is simple and straightforward. Follow these easy steps to test your emails and improve your open rates:

1) Visit Mail Tester's website and copy the generated email address.
2) Send your newsletter or automated email to this address (you can add it as a Wix contact, or send a test email from a newsletter/automation to this address)
3) Return to Mail Tester's website and click "Check your score."
4) Review the detailed report, which includes recommendations for improving your email deliverability.
5) Implement the suggested changes to ensure your emails are inbox-worthy and avoid the spam folder.
6) Test again to make sure the changes / fixes worked.
How do I create an automated Welcome Email
Mailchimp calls their email automation "Journey".
You can follow this instructional video showing the steps to create one.
You can create one welcome email for all your new customers, or you can create specific welcome email for customers signing up from specific forms.
How do I create an automated cart abandonment reminder?
Mailchimp calls their email automation "Journey".
You can follow this instructional video showing the steps to create one and customize your cart abandonment reminders
Does your app create Mailchimp Tags?
Yes, our app will convert Wix Contact Labels into Mailchimp Tags.
If a Wix contact has a label of "Contacted Us", then the same contact in Mailchimp will be assigned a "Contacted Us" tag.
Tags are an easy way to create a new segment in Mailchimp, and allow you to send targeted messages or welcome emails.
Will Mailchimp unsubscribed contacts get changed to subscribed when using this app?
If a contact unsubscribed using the link in a Mailchimp email, they will never get changed to subscribed by our app (whether they sign up on your site, or if you import all contacts to Mailchimp).
If you manually marked a Mailchimp contact as unsubscribed, and try to import all the contacts again from our app, they will be changed to subscribed
* 7/7/22 This is how Mailchimp currently handles contacts. We have contacted them and alerted them of this issue, which they are investigating

Start your free trial today and improve
your business growth!


Free Free / mo

  • Collect 100 newsletter subscribers
  • Send Mailchimp information on 40 orders
  • Send Mailchimp information on 40 carts
  • Use Popup & Embedded form signups
Start free trial


$3.99 3.6% Off / mo

  • Collect unlimited contacts
  • Sync existing contacts
  • Send Mailchimp information on 40 orders
  • Send Mailchimp information on 40 carts
Subscribe to "Basic" Plan


$5.99 5.5% Off / mo

  • Collect unlimited contacts, orders & carts
  • Sync existing contacts
  • Sync existing orders and products
  • Send abandoned cart information
Subscribe to "Advanced" Plan

100% Satisfaction Guaranteed!

We stand by all our apps as well as our customer support, and we're committed to making sure that each of our apps work correctly for every customer. If for any reason you are unhappy with an app, if you misunderstood what it does, or simply have a case of buyer's remorse, contact us and we'll gladly issue a refund.